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  • Autor: GRAHAME R. DOWLING
  • Editor:
  • Los datos publicados: 2016-01-01
  • ISBN: 9780262034463
  • Formato de libro: PDF, Epub, DOCx, TXT
  • Numero de paginas: -1 pages
  • Tamaño del archivo: 58MB
  • Clasificacion:

Sinopsis de Winning the reputation game de GRAHAME R. DOWLING:

What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are simply better than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation--building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations -- including good employees, repeat customers, and strong share price- how corporate reputations are formed- the power of being simply better- the effectiveness of corporate storytelling (for good or ill- Kenneth Lay of Enron was a master storyteller)- and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre -- or worse -- reputations. Podriamos Podriamos no venir a traves de cualquier virtualmente cualquier casi cualquier informacion sobre esta especifica que Grahame r. dowling. Quizas el autor Detalles continua siendo sacado de nuestro maquina o no puede ser combinado con el repositorio banco de datos. En caso de tener pertinente detalles acerca de el GRAHAME R. DOWLING, en ese caso que tipo y el tipo a nosotros rapidez combinarlo con nuestra propia bases de datos del repositorio de datos


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Comentarios

Magebearer

permiten que sea relevante para un momento: Dios mío, este libro es excepcional !!

Dothis

Interesante, no es difĂ­cil de seguir.

Morluundefined

Gracias! Este libro ! es impresionante

Shallador

Gracias! Este libro es impresionante !

Celune

 Excelente libro

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