Descargar Innovation: the five disciplines for creating what customers want Epub Gratis
  • Autor: CURTIS R CARLSONWILLIAM W. WILMOT
  • Editor: St. martin s griffin
  • Los datos publicados: 2008-05-19
  • ISBN: 9780307336699
  • Formato de libro: PDF, Epub, DOCx, TXT
  • Numero de paginas: 356 pages
  • Tamaño del archivo: 42MB
  • Clasificacion:

Sinopsis de Innovation: the five disciplines for creating what customers want de CURTIS R CARLSONWILLIAM W. WILMOT:

The how-to of innovation--the process for rapidly creating new products and services--is presented by the source that created Tide, the computer mouse, high-definition television, and is now pioneering robotic surgery.

Nothing is more important to business success than innovation . . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovation
When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:
-The computer mouse and the personal computer interface you use at home and work
-The high-definition television in your living room
-The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly
-The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.
Each of these innovations--and literally hundreds of others--created new value for customers. And that's the central message of this book. Innovation is not about inventing clever gadgets or just "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network--that delivered programming to an audience.
The genius of this book is that it provides the"how" of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.
"Innovation" is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business.

Teamwork isn't enough- Creativity isn't enough- A new product idea isn't enough
True innovation is about delivering value to customers. Innovation reveals the value-creatin Podriamos Nosotros no es realmente descubrir cualquier tipo de detalles acerca de este tipo de que Curtis r carlsonwilliam w. wilmot. Probablemente el creador Informacion tiene convertido en despojado lejos de nuestro servidor de alojamiento o no es en realidad incluido en nuestro fuente de datos banco de datos. Si tienes relacionados informacion sobre el actual CURTIS R CARLSONWILLIAM W. WILMOT, en caso afirmativo que clase y amable a nosotros urgencia incluirlo en cada uno de nuestros bases de datos del repositorio de datos


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Comentarios

Runewood

honestamente puedo decir que fue una de las mejores cosas que he leído jamás

Caprice

MARAVILLOSO, cualquier persona podría tener calificaciones mejores si se descarga un par de libritos, los profesores no sirven de nada ante libros interesantes e interactivos, me dan hasta ganas de leer.

Abram

Yo estaba totalmente absorto en este libro en el principio. Gracias

Rockwind

Me permite ser relevante por un momento: Dios mío, este libro es excepcional !!

Bacak

Gracias, interesante, que tal ahora de tantas guerras religiosas y descubrir al final esto, y no es tan raro,

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